El Pollo Loco

reviving the lost murals of lA

"El Pollo Loco is paying tribute to its Los Angeles roots by giving back to the community. It’s refreshing to live in a city where a restaurant chain like El Pollo Loco can celebrate its heritage loudly and proudly, livening up the city with color and brightness for all." - LA Weekly

More Press: USA Today, HipLATINA, BeLatina, QSR, Fast Casual, Sign Media, Patch

Many iconic LA murals are the works of Latino artists, and featured imagery that connected the Latino experience to the heart of Los Angeles. However, around 60 percent of murals in Los Angeles have vanished due to whitewashing, censorship, carelessness, or a lack of resources for preservation.

In honor of Hispanic Heritage Month, my team and I digitally restored five murals (through Snap AR) from renowned Latino artists, Juan Hector Ponce and Hector Hex Rios. Anyone visiting one of the five mural locations can scan the QR code located at the site to see what that mural would have looked like there, had it not been removed. I was involved with this project from concept to launch.

Taco Bell

drIVING record breaking sales

"One of the most ambitious experiential-marketing efforts we've ever seen" - Ad Age
"It’s not every night that you get to play and sleep inside an immersive marketing experience." - Fortune
"All available rooms were snatched up just two minutes into taking reservations." - CNBC
"I truly wish this was a permanent experience because I would not hesitate to return." - Buzzfeed
"Taco Bell Hotel really was a dream vacation come to life." - Delish

More Press: AdWeek, LA Times, CNN, People, Forbes, USA Today, DS, CNT, RD, Fodors

Everyone was talking about The Bell – whether they were there or not. With zero paid media dollars, The Bell resulted in 4.4 billion earned media impressions and 5,000+ media stories - more than 75 percent of Taco Bell’s stories for all of 2018 combined. And the best part? The Bell drove the highest in-restaurant visits for that quarter.

This was a really big project that took months to complete, involving a huge team of people. And fortunately, the efforts were worth it since we got so much press and won many awards. I was one of the designers on this fun campaign - making all sorts of stuff, from event wristbands and hotel key cards to fun things like popcorn.

UCLA Arts

visual and performing arts education

VAPAE is the Arts Education Program at the UCLA School of the Arts and Architecture. The mission of VAPAE is to expose students to the theories and practices of arts education. VAPAE provides experiential opportunities to bring culturally equitable and inclusive arts education into schools and communities throughout Los Angeles, highlighting the importance of arts education in a diverse society.

I created instructional and promotional material for VAPAE, incorporating both print and digital media. Some project include: the annual booklet, event posters, and educational videos. In addition, I worked closely with the UCLA Arts VAPAE Director to establish visual identity and branding for the program.

Special thanks to: Kevin Kane, Raymundo Baltazar, Amorette Muzingo, and Lindsay Lindberg

Sunkist

growing together with citrus

For over a century, Sunkist branched out – expanding beyond humble Californian roots and spreading citrus around the globe. Consumers have become a community. Farms have flourished. And generations of family growers have thrived as a cooperative. Sunkist is an agricultural cooperative of citrus growers who grow quality, fresh citrus that consumers enjoy worldwide.

Unfortunately, everyone thinks Sunkist is a soda company. So, to get the message across, we launched a brand awareness campaign with citrus at the front and center. From oranges to grapefruits, the Sunkist citruses were highlighted just about everywhere - social media, digital advertising, videos, and out of home media - including a Times Square billboard.

Snapbac

warm up, work out, recover

Snapbac created the world's first-ever Complete Training Clothing, a line of performance-based sportswear that helps you warm up, work out and recover, all in one garment. Regardless of your sport, it gives you the tools to achieve your athletic best. Reach your goals without sacrificing any more time.

I worked directly with the Snapbac Co-Founder, CEO, and CIO to redesign the Snapbac website. First, I engaged in a thorough web audit to gather data and understand user experience. From my analysis, we realized that the website was ineffective at getting people to understand and buy their product, so I created a brand new website with the support of their in-house web developer.

AOA

American Osteopathic Association

The American Osteopathic Association is the representative member organization for the more than 145,000 osteopathic medical doctors and osteopathic medical students in the United States.

Tessa Violet

art direction for music video

Tessa Violet is an American singer-songwriter with bright yellow hair and a bright colorful personality to match. She reached out, feeling stuck and running short on time. Fortunately, she came to the right person! In just 48 hours, I put together a deck of creative concepts for her shoot, providing endless ideas and illustrations to visualize the concepts.

This music video is now one of her most popular videos on YouTube, with over 8.7M views.

Shell

the future is yours to make

Shell is a global group of energy and petrochemical companies that aims to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible. With more than 80,000 employees in more than 70 countries, people are essential to the successful delivery of the Shell strategy and to sustaining business performance over the long term.

Performing competitively in the evolving energy landscape requires competent and empowered people working safely together. Shell needed people with passion. People who want to make the future by providing more and cleaner energy solutions. Diverse teams led by inclusive leaders. So I helped them with their recruiting campaign.

GumGum

analyzing digital media with ai

GumGum has perfected its content analysis capabilities, using the latest in deep learning technology. GumGum's contextual intelligence platform is the only one that scans text, images, videos and audio when evaluating online content. Using artificial intelligence, GumGum makes sure your ads are seen in all the best relevant places online - driving attention with beautiful, dynamic ads served where users are most likely to see and enjoy them.

I designed, animated, and produced a ton of these beautiful, dynamic ads. In just a few months, I made over 150+ ads (!!!) for numerous big name clients, like McDonald's, Microsoft, and Netflix - just to name a few. In addition to making interactive ads, I worked closely with the Creative Engineering Team to beta-test new technology. As a guinea pig user for each product update, I found bugs, gave UI/UX feedback, insights, and suggestions to continue improving the product.

Special thanks to my team: Henry Nguyen and Kevin Park

Pureflow

breathe better air

Pureflow makes air filters that effectively remove allergens, airborne bacteria, dust, cigarette smoke, chemicals emitted from plastics, exhaust fumes and other toxic pollutants from your car and home. Before I came along, they were selling their products exclusively on Amazon. So I helped Pureflow create their own website, to not only sell to customers, but help them find the right air filters for their needs and educate users about their product.

I created a sitemap with wireframes and mockups, working alongside developers.
You can check out the website here: https://pureflowair.com/